Wednesday 2 February 2011

Music video analysis - Lost Prophets



I have chosen to refer to this music video as in terms of narrative, it is very similar to what we as a group would like to achieve. The narrative follows several teenagers who are enduring some kind of emotional trial. Whether it be with parents at school at work, but this is something we definitely want to incorporate.

Besides the narrative, this video is jam packed full of conventions we can use in our video. The opening of the video features several blurs and 'fade-ins' which makes us very aware that we are watching a music video. The first thing I noticed about it was the editing, there are rapid transitions between the band performing the actual song on the skyscraper. The swift edits fit in very well with the song and in a lot of places we actually see some of the editing is done on the beat.
The most important thing about the narritive in this video is the climax at the end. The main actors lash out in aggression by releasing an almighty scream, fitting with the lyrics of the video "Scream your heart out!". When they do this we see reality completely vanish as plates fly, windows smash and rooms get trashed. This symbolises the extreme pressure the characters have been put under and the song and screaming helps them effectively let it all out.
Bending reality in music videos is something we see, not all the time but enough for it to be normal to us. In the lost prophets video we are not shocked to see the destruction stemming from the teenagers screams, so we should note this for when we create our own video.

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