The use of Album Artwork

Album art is a unique chance for musicians to express their artistic abilities and beliefs further. Album art in the past has been: iconic, revolutionary, controversial and is used as a main selling point on the shop stand. In theory, a consumer is far more likely to pick up a CD case if they are attracted to the front cover. So it needs to be eye catching. Some artists like to send a message in the art, but most use it to convey how they view themselves as artists.

From an album cover, you should be able to identify several things about the artist. What genre they are, what sub-genre if they have one. What kind of attitudes the artist holds, what time-period and target audience do they fall under?

Using a series of codes and conventions associated with my artist, I will create an album cover that is eye catching and represents my artist and their genre to a professional extent.

For instance the genre I am currently looking into is Rock/ Gothic. Conventions of this would be dark colours, with occasional red streaks. I could either include an image of the band, or a popular image seen within the gothic world, like a rose, skull or spider web.

I should remember to include the Artist name/ Logo on the front, back and spine. I should remember to incorporate the single name on the front and include pricing/ track listing on the back. I should also create some kind of logo for the music company that will be representing my artist (ELJAF Productions).

Font Choice - Album Cover

Now that I know I am working with the Rock/ Alternative genre, I need to choose which font I want to associate with my band. Using a font search engine I have selected 5 fonts that I think represent this genre well.

The fonts below are entitled:
1. Evanescent
2. Fairydust
3. Diablo
4. Akvaleir
5. Clarisse~

Although the first font represents the genre extremely well, is eye catching and memorable, it is currently associated with another popular band, so using it could backfire and remind my target audience of a band other than the one I am representing.
The second font is very gothic and represents the genre I am aiming for incredibly well. It is also very eye catching and I will consider using this font in my final piece.
I have ruled out font number 3 as I feel it is too difficult to read to be used commercially. If a member of my target audience cannot read the font instantly, they may move on before considering it, especially on shop shelf.
I have also decided against font 4 as I believe it is too plain to represent my artist. I require a font that is extremely eye catching so it will stand out from any competition on a shop shelf. I do not think this font will achieve this.
I have decided to consider font 5 for my final product as it is eye catching, bold, gothic and holds aspects of the emo/ alternative genre that are perfect for the artist me and my group discussed.

Album Artwork Introduction and Aims

When designing an album cover I need to keep a number of things in mind. When this album hits the shop shelves, it needs to be able to catch the eyes of customers and represent the band/ genre perfectly to make a sale. The cover must look appealing and professional, failure to take those aspects seriously will result in my album cover and therefore artist not being taken seriously.

Plan of Production
Before creating my finished product, I plan to make several drafts. The first will be hand drawn and then I will create the cover on Photoshop. I will then take what I learnt from making that cover to hand draw a design and create a final, finished cover that will represent my artist.

Research
I will need to conduct some deep research into the target audience and the genre of my artist before even thinking about a design. I need to discover what fonts, colours, images, layouts, band names etc. will work absolutely perfectly with what I'm trying to achieve.

I should also bare in mind that this cover should represent the music video I am going to help create with my production group. So does my cover hit the codes and conventions of the chosen genre in the same way as the music video?

Genre Selection

After speaking with my production team about which genre we would all feel comfortable working with, we came to the conclusion of Rock/ Alternative as it is something we all have in common. We also spent some time developing a Band Name and ended with 'Forgetting Last Friday'.

For more detail on the decisions above, click this link to go to the group blog.

As I am producing the bands Album Cover individually, I will need to decide on a design, font choice, album name and colour scheme.