Band Marketting - How can I use it?

Advertising in the modern day and age can be seen almost everywhere you look. We are constantly bombarded with brand names, slogans and catchy jingles, but there is a huge difference between effective advertising techniques and ones that wash over you on a daily basis.
In order to make my band a success, I should look into ways in which other successful artists have done so.

Enter Shikari-
This post-hardcore band from the UK use various promotion methods, some stem from it's record company while other methods they have sought out and maintained themselves. Their label has established a website for them, which fans can use to track the band, seek out tickets and discuss their latest releases.
The label also arrange live events for the band, besides actual shows they regularly take part in touring and cover signing for fans. It's also a common occurance that an interview with the band will be uploaded to YouTube for their fans to see.
On a personal level, the band runs a MySpace page and a facebook news feed page. This is something I could set up for the band I'm promoting, they will be able to maintain it themselves with ease and as the page grows their songs and events will be on a larger scale, and it's all for free!

Record Labels will also often line-up Magazine interviews and even covers for one of their bands. Below is a perfect example, KERRANG! is a rock magazine and features a large image of the band Enter Shikari. A large picture of the band on such a popularly read magazine will have no doubt worked wonders as far as promotion goes.