Friday 1 April 2011

Underoath- Define the great line Artwork



This album is a little more similar to what I would like to achieve with my design. It has a deep meaning about crossing your inner boundries and the album titles message is conveyed with the huge split in scenery and in the individual.
The reason I chose to analyse this cover was because the gothic rock genre often attempts to do the same thing this one is doing, it has a base layer which makes it intreaguing to the eye and also a deeper meaning that once you listen to the music, you will understand.
The font used for the bands name on this cover is very formal and sharp. Block caps has been used and this matches the seriousness of the cover. However, a foreign letter has been used, although it is still pronounced as an 'O', the scandanavian letter 'Ø' can be seen in their logo. However for people in the UK, USA or fans of the band that don't know this foreign language, it has been branded 'The Underoath O'. Such a simple use of branding has triggered someone to remember aspects of the band, so while it's deeper meaning may be unknown to me at least, the clever marketing strategy behind it is very clear and very clever.

The gothic genre colour scheme is also maintained in this cover, the dark blacks and faded whites give a creepy look that will appeal to followers of the genre.

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